No Bullsh*t Fitness
A vibrant image for
- Creative direction
- Website design
- Site build
Lucy Mountain is a top Instagram influencer in the UK with over 300k followers. She describes herself as passive-aggressively calling out fitness bullsh*t. Working with the incredible Genup Digital I designed her new identity and membership website.
Create a vibrant, fun, tongue and cheek brand that represents what Lucy is doing. Design and build the Nobs membership website.
A look that is modern, but differentiates Lucy from the rest of the fitness experts. Approachable, friendly and not too serious.
Together with the website animations, fun colour scheme, layout and language used the site is both modern and friendly.
Simple and clean
Using space, shapes, colour and clean typography the site is elegant in its simplicity.
The membership website allows users to get exclusive content, clear actions around the site drive users to sign up.
An exclusive aspect to the membership site are videos. They include nutrition advice and training guides. The index page makes it easy to find what you are looking for.
The video template has a clear action to play the video on first view. Users can also read about what is included in the video and save it for later.
Lucy is a fun, outgoing lady who also provides one on one training. The contact page allows potential customers to get in touch.
The site is fully responsive, creating a seamless experience on all devices.